What Do You Do When Organic SE Traffic Dies?
I had emails from a number of ImpulseBlogger readers last week, everyone told me that at some point in recent months have seen a drastic drop in their Google search results pages, and because reference of their traffic from Google. In each case, their page rank has remained at this level, but they have declined from placing in the top 10 of their keywords to almost disappear (or is it 320: th site). In every email there is a slight panic, desperation and the question “what should I do?” This message is an attempt to give some advice on this subject.
What’s happening?
Without going into all the technical aspects (something I’m not really able to anyway) Google has just finished (or near completion) the third phase of its latest round of updates. This latest round of updates has been unofficially named “Jagger” by the SEO experts.
Google employee, Matt Cutts, was written by Jagger on his blog (you can see in your Google / SEO category).
A large part of how Google determines which ranks as their index is kept secret, but Google is updated from time to time so that some sites provide a real earthquake – which will lead to some radical improvements where they are, and unfortunately for others, apparently sees them fall in the rankings altogether.
This happened to me a week before Christmas last year when I lost two thirds of my site traffic (and income per day) for my digital camera blog during the hour or two. Ouch.
What should you do when you lose your ranking on Google?
The following tips are not official Google advice – that I think I gained more experienced entrepreneurs online when it happened to me last year and I went into panic mode and started emailing people. Do not take it as gospel – I do not pretend to understand how it works or Google (I know people that work there say they do not even understand) – it’s really just what I did and learned.
1. Do not panic – even though I fully understand this reaction, does not help anyone, you may panic and depression. One of the first things I realized when I started asking around about this last year is that there is always online entrepreneur at some point or another. Almost everyone I’ve talked to people who have been in this game more than a year or two had a story to tell when it is dropped from Google. Reassuring was the fact that in most cases, they also had the story, when Google re-graded so that it was above (or almost).
2. Wait – the most important advice that I got to my senior colleagues was a deep breath and wait. Google strives to make updates every few months (more or less a month), and many people with whom I spoke said that they returned to their previous rankings updated after landing very close, when Google made changes to previous changes.
3. Do not give up – a couple of bloggers who have emailed me about to throw in the towel. My advice is to take a day or two to think about it before you delete their posts and disconnect your broadband. Give yourself time to put things in perspective.
4. Do not make big changes – the temptation of the bill is wrong with Google ranking is to completely rework the site. A lot of theories flying around the forums and blogs, Google updates the means and ways to “fix” your site. Some of these theories could be a title, some do not. Thing to remember is that no one outside of Google (and many inside it) to “know” what changes were made to upgrade and how to “fix” your site. I would recommend to leave without making major changes to your blog to see what happens after the update of Google. If at this stage still low rank, it would be appropriate to consider some changes.
The only exception to this advice not to make big changes is that if you know something you do spam or without Google’s rules or regulations. If you do something suspicious, then you probably deserve to lose their ranking on Google and I suggest that his act together and develop a decent and honest.
5. Work to improve your site – Probably the best advice I received from some friends experienced were wise to take this opportunity to work hard to raise my blogs to the next level. In fact, I took six weeks, my blogs have abandoned the Google ranking to a number of things in my blog. I decided I wanted to come out the other side of the experience to rank in Google with a blog better. The things I did not understand:
* Set design – although I have not made major changes in the design, I did a spring cleaning of my blogs and a bit refreshed, both in terms of how they looked and what like their backend code. Over time, it is easy to add many little features to your blog (buttons, images, etc.) – these can clutter the look of your site and slow it down a bit. From time to time is worth it to get rid of some of the damage.
* Write a series of charges and items worth link – I confess I wallowed in a shallow depression for a few days, but once I threw together, have some perspective and decided to go through it, I decided to address and write quality content. As I write I’m a few other key sites in my place I know what I had written in the hope that some connect (remember the incoming links to your site are very powerful in terms of positioning in the search engines for research).
* Develop relationships with other relevant sites – in addition to other sites, some of my positions, I decided to meet some other bloggers and webmasters in my place. This brought important opportunities for collaboration and some more inbound links would not hurt for SEO.
* SEO work – again, I do not make big changes, but there were some things that do not meet the basic search engine optimization – which can be found on my SEO blogger series.
* Develop loyal readers – while losing a significant level of traffic from Google also realized that there were some regular readers who came to my blog favorites, RSS feeds and other sites. I realized that perhaps I had been taking for granted that traffic before and that I should put a little effort. I have increased the number of newsletters that I sent to subscribed readers and makes a number of things the same man who helped build the community in this group.
6. Diversify – Another great lesson from the experience was that I had too many eggs in one basket. From this moment I promised myself that if I’ve never been in the Google rankings again I would have other revenue streams that support me in moments of weakness. I started a diversification process that included:
* New blog in various fields – until now I had just never been a very small number of blogs, all sharing a domain. Google updates its impact on the entire domain, and I realized that in future it would be either feast or famine for me. As a result, because this time I have started several new blogs in various fields.
* New partnerships – to establish relationships with other bloggers and webmasters have a number of opportunities to launch new projects and work together on existing initiatives. b5media is probably an example of this – a brand new collection of blogs that was born from the collaboration.
* New revenue streams – so far I tried the experience way too many other current revenue, like AdSense. While AdSense is a wonderful system – I decided to branch and find out what else I could find.
* Other search engine optimization – I never thought much about how to optimize my blog that is not Google before – last year, I look at MSN and Yahoo a few traffic sources. Similarly, I struggled to find the traffic from other sources such as feeds from other sites and faithful readers.
* Income is not blogging – I took this “real work” part-time for six months to a year as a backup plan simple to carry us through lower income in the short term. I also developed the figure of six courses of blogs as an income that is not directly in my blog and took a consulting job.
I hope that helps those who have been affected by the latest update of Google. I’m sorry about this, and I hope that something in my experience listed above give comfort and help things on track.
Handy Tips on SEO and Promoting Your Blog
There are many articles out there on how to optimize your blog for search engines – Google in particular – but it has some handy tips on SEO and promoting your blog. The plant is really finding ways to get others to link to your website – with the keywords you are targeting in your search engine.
Of course, this is not always easy – every day I get emails from people asking me to join them, sometimes reciprocal links, but 99% of the time they go straight to the trash. People link to you if you write quality content and treat them with respect and authenticity. We also have to think a little creativity to it too – if you can provide other sites and blogs with a service that will benefit your blog, while giving you a link (with the language of your target) you can do so. That’s why our “mini medals table” in our recent Summer Olympic Games a success blog provide bloggers with a medal that was updated online for free with medals -. But the table in about 12 links to our site using key words were selected as “medal table,” who has linked to our range of medals.
This page has been a big success during the game – has been ranked # 1 in google, and it was one of those conditions applied during a week hundreds of thousands of visitors.
Anyway – this article first tips:
“So you have a product, service or web Want to find a way to search engine optimization site If you have not already done so, I suggest you do the following (or hire someone that you trust to do it for you)?:
Write to the active blog writers. Tell them about your product in a personal way – to do so, you spent about 5 minutes per Blogmaster dial a standard e-mail address. Do not mail, because it will turn against.
Refer to the newsgroups and answer questions about the area in which the product can help. Do not just advertise the product of a new chain, but the reuse of existing problems. Someone asks: “How can I see where my visitors come from?” It offers a statistical software, the answer.
The site (landing page) to be simple and honest about your product. Be honest about the price, unless they offer their service for free. Use the inverted pyramid style of writing: the most important things first, details later. Prepare a page where you can read for 30 seconds or 30 minutes, depending on the level of detail. The links lead to a deep structure are useful. But be sure to keep your main navigation elements 10 or less important. (Have you ever been in a product site and clicks more than a few links?) If necessary links between clusters, and are divided into two or three sections. “
How to Get Traffic to Your Blog? 10 Tips
Getting traffic to a blog is the greatest challenge faced by a blogger. Many have read about various strategies to generate traffic, but it is difficult to get traffic to their blogs, as these tips are not as effective as before. For example, check out the blogs that used to be very effective, but now that many people do it and talk about it, this is not as effective as it was.
Here are ten little known tips for getting traffic that I discovered through my own experience. ten enforcement tactics, while not as effective, how to get the most out of these tactics is to choose two or three tactics that you think you are looking for, and concentrate all their efforts on them for a period of time. You will be amazed at the results you get.
1. Secret blogging club
An important and under-utilized to get traffic to a blog is by joining groups or secret club of blogging. Very few people use this method, but it can be very effective if you focus your efforts on it.
Secret blogging club consists of a group of bloggers with a single goal: to help each other to disseminate information on their blogs to generate traffic for each other’s blogs. The concept is simple: when you join the club with about 50 members, to share each other’s service with the fans and followers (about once a week), and this leads to more traffic, because it exposes your Blog for a wider audience.
You need not worry about spam and the likes, and that groups like these are very moderate. Moreover, it is necessary to share all the links that are submitted to the group only has to share links related to your place, you feel useful.
A good example of an effective club of blogging is the secret DailyBlogTips Daniel Scocco of Retweet Club. In charge of the mines through a viral blogs secret club was invited to my blog to post a comment which currently has 97 comments and 87 retweets in a place with an average of 15 to 40 retweets comments by mail.
2. Blogmarking social sites
Another way underused, but effective way to get traffic to your blog using social networking sites blogmarking. Although this concept is similar to bookmarking sites like Digg and Reddit, works differently.
Social blogmarking site can be useful no matter who you are and your online status. All you have to do is write the best message and give the best name. Send it to your favorite site blogmarking office and, if they voted on the home page, it sends a stream of traffic to your blog. The articles that make up the first page are not determined by authors who claim, or the domain name depends on the author’s website. The quality and the title of the article is all that matters.
I also respect social blogmarking due to the quality of traffic you send. Visitors who come to the site I’m involved blogmarking (Blokube) spend an average of ten minutes on my blog. Currently, one of my best sources of traffic as traffic quality is concerned.
3. Ning communities
Get traffic to your blog through the Ning community is a good way to get traffic to your blog, but a few bloggers use this method. I learned this formula from Kim Roach, and he continues to send traffic, even months after I use it.
Like the blog, many people have a version of themselves or their business Ning.com. To create a portal in the form of yourusername.ning.com, which can also be a good way to get traffic to your blog.
All you need do is to help community members with questions, and reference in your blog if necessary. There is also a place where you can submit your blog to the whole community to see, another great source of traffic. If you plan to do this, do not necessarily have to write new messages, may have some of your old messages with a link to your blog.
Not all of Ning communities can get results. Some communities will send a zero visitors, while others will send you a hundred, so it’s important to be wise in choosing the community in which you want to participate. I found that what works is to make sure you can join a Ning community related to your niche, and has over 5,000 members.
4. Free, no catch ebooks
This is another tactic powerful but underutilized for more traffic to your blog. I have not used this strategy until recently, but when I did, I had some impressive results.
You can use this technique, write reports free as many as you can. The report is a simple, seven to ten pages ebook. Be sure to include links in an ebook to your blog, and encourages readers to visit your blog. Then distribute the ebook for free ebook directory, send it to your favorite forum, ask other bloggers to help share and do everything possible to spread the word about it.
What has worked best for me is to share my favorite internet marketing forums like Digital Point Forums. After using this particular strategy, so I increased my traffic: I got an extra 60-80 visitors a day for several days, and over 100 new subscribers blog.
5. Content syndication
I noticed that many people do not use this strategy, but it can be extremely effective to syndicate blog content to major online portals in your niche. Most of these portals are visited by countless people every day, and syndication for many of them will give your blog a boost in traffic.
Most of the best examples of sites of distribution of content that I found is Alltop and Daily Brain Storm.
6. Blogging for collaboration
It saddens me to see this traffic strategy is not particularly well used. In 2010, I worked with many known and respected bloggers to give advice from my readers.
I worked with 24 successful entrepreneurs online that have contributed to the post and shared it with their followers Twitter and Facebook fans when it aired. This sent me double my usual number of daily visitors and subscribers and ultimately more fans. It is also one of the most shared items on my blog.
Collaboration is a great tool and all bloggers advisable to use one day. Try to get some of the top bloggers in your niche to contribute to his blog, once the contribution is online, we invite you to share.
7. podcasts online
This is another way and under-utilized to get traffic to your blog. Pat Flynn Smart passive income is very popular for its podcasts and have been able to create a blog with success is based on this and other methods.
While podcasting is not new technology, very few people use it. But you can get more eyes to your content by creating a great podcast and information on your blog. Send it to your iTunes podcast directory and that people are increasingly searching for podcasts on your topic, they will eventually discover your own and if it is good, end up visiting your blog.
8. Online Groups
This particular approach is almost as old as some of the biggest websites on the internet, so I am surprised that very few people use it. I did not know the power of this tactic until I woke up to see an increase in traffic to my web site created by a group of LinkedIn.
However, many people meet and find solutions to online groups, many of these groups are also valued by Google, so they are indexed and ranked quickly. So you have a good chance of getting traffic to your blog using good teams. Post published LinkedIn group said was attended by over 200 visitors, that the group was published in the week.
Two of the most popular online groups and review the Yahoo groups on LinkedIn.
9. Authority Sites
I did not realize how powerful authorities were the first sites I interviewed a successful businessman Raymond Lei. He wrote the Wikipedia page with a link to my interview had been identified as one of resources. This link sends me to the Commons today, the regular traffic.
You can use this strategy, the biggest sites on the Internet, because the vast majority of these sites are easy to position more competitive keywords in search engines, you can easily get traffic from them. For example, you can read and check out some of the best books on Amazon in the same place a link to your blog. Or a conversation with the blogger’s highest niche, then paste the link to a resource in their Wikipedia page.
10. Webrings
It is also a very effective strategy for generating traffic to the abandonment of many people.
Webring is a collection of sites that are linked. A big advantage of using Webring is that it also helps you get connected to good quality, meaning both short-and long-term drive traffic, search engine traffic for you. Webring is probably the most popular Webring.com.
These are my favorite little-known tactics of traffic. What is yours? Where did you get traffic to your blog? Share your thoughts in the comments section.
Create More Content for Your Blog and Kill 2 Birds With 1 Stone
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Hi William and thanks for the question. I do have one tip that comes to mind that I hope you find useful. It certainly helped me keep my inbox load light and create more content!
I certainly understand the pressure of managing a growing blog, and the demands that come with it. A few years ago, I would wake up in the morning to many reader questions and wonder how I’d ever get any actual posts written.
That was until I realized that the emails in my inbox were actually part of the answer—not the problem.
What I came to see was that many of the questions readers were asking me about the topics of my blog were things that others would be interested in hearing about also. If one person is asking a question, many others are probably thinking it.
I began to approach writing answers to emails differently, so that I could capture my responses and repurpose them as blog posts.
Of course I would normally take off the greeting at the start and farewell remarks at the end of the email—and I might change the opening paragraph to introduce the topic a little more. But I would write the bulk of the response in such a way that it could simply be copied and pasted into a blog post.
In doing so, I killed two birds with one stone:
- Individual readers were satisfied. Actually, they were ecstatic because they were getting such comprehensive answers.
- I was creating relevant and useful content simply by clearing my inbox!
The added bonus of this approach is that these posts were written in a much more personal style than normal. It’s amazing how writing something in response to a real person with a real problem or need (instead of covering a random topic for a nameless audience) changes your style of writing.
I hope that this approach is helpful for you. It took a little while for me to build it into my natural workflow, but once I began to think this way, I started to see more and more opportunities to do it. I’d estimate I added three to four posts to my output each week using this technique.
The other thing I’d add is that you can apply the same approach to answering questions from other sources.
For example, I often find myself doing the same thing as I answer questions in forums, on Twitter or Facebook, in the comments on my blog—even the questions I see other bloggers asking on their blogs. Pretty much anywhere you’re asked a question (or where you see someone asking a question) you can use this principle: answer it in such a way that you can repurpose the information for publication on your blog.
Read the full post here
How to Write a Press Release that Gets Attention
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Writing good content for a blog is only half of the equation: promoting your blog to drive traffic is the other half.
Previously we offered five reasons to promote your blog with press releases as part of an overall content marketing strategy. This post provides a few tips on how to write a press release for maximum media exposure.
1. Create compelling headlines.
Should you use a sexy headline that attracts eyeballs or a headline stuffed with keywords for search? We’ve always found that people read content, not search engines, so while it’s important to include keywords in your headline where possible, only use them when they make sense in context.
Just like the subject line of an email invites a recipient to open a message, headlines should compel a reader to consume your content.
2. Draw the reader in with the lead.
The first sentence of the body—the lead—should compel the viewer to keep reading (think: time-on-page). Traditional PR pros will tell you to write using an inverted pyramid, where the content flows top down and the first paragraph explains the five Ws: the who, what, when, where and why.
There’s nothing wrong with that, however, we think the use of press releases has evolved, where they once were primarily used to provide a news hook to the media in order to reach an audience, they now can also reach that audience directly.
As such, in some cases, the press release is the story and the better performing releases (in terms of page reads) we’ve seen read like the story—complete with a powerful lead.
3. Use anchor text links.
It’s a fundamental, but often overlooked, point: anchor text links are pivotal! Be sure to hyperlink your keywords to pages on your blog that are optimized for the same key words.
This ensures that when press release syndication network distributes the content, your keywords are still hyperlinked to the content you’re promoting. Once again, people read content, so ensure that the keywords make sense in the structure and flow of your copy.
Read the full post here.
Web Hosting and SEO for your Blog
What is Web Hosting?
Each site lived on, should be stored somewhere – usually on a network server is a computer for any matter alleged. All files on the site should be stored in a specific folder on the same computer that is connected permanently to the Internet with a single IP address. With the Registrar of the domain connectors URLs permanent address of this server and can pass on the information stored in his download on demand (web page loading is equivalent to an act of downloading browser page content.) In general there are various web hosting providers that offer different prices and services levels varied, but everyone learned a little about website maintenance also know some hosting and domain knowledge contact the provider with any problems.
However, SEO, is the sequence of actions through trying to promote the location of a site for different search words on Google. This way we help to appear in the top, we will more often targeted to these inputs are inputs that will yield profits effective advertising for your business.
What does SEO the storage site?
Many experts argue that there is a clear connection if we expand a little time in talking about the link between quality packages
Storage sites, how sites are promoted in practice. Based on this relationship that if we look at different storage packages with one site the same as we find the same sites are loaded at different speeds – the differences stem from the load on the storage servers for these sites. There are storage servers that offer quick load times – which means that it works efficiently, loads faster and provides a good user experience, in contrast to other storage servers offer a slower service, making it difficult bit about surfing and probably will keep potential customers.
If you are promoting sites, or of different sites in the same you probably know the term SEO Hosting. This storage type is designed to promote different sites, and includes different storage packages ranges different IP addresses. When Google considers how to rank a site for different keywords, generally between tens of parameters, is considerate of others in terms of site location address. Each site course rating for another weight. Many of these considerations and ratings are unknown and remain a secret, but the good sites and experienced promoters know some of the parameters that affect the ranking among them also an IP address. According to the theory and experiments. Conducted Google recognizes each server address and reduce system recommendations that come from that computer or computer network from being so apparently they are probably not objective. To the search engine will not reduce the value of sites that are on the same server address storage service established SEO successfully assimilated among thousands of sites. This service is very popular among the coefficients sites as well.
